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Harnessing Nostalgia
A few times recently I’ve felt that brief wave of sadness and longing in the pit of my stomach that signals a nostalgic episode. Something will trip a bunch of connected neurons and suddenly I’ll be...
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What The Zombies Tell Us About Marketing
This past Saturday while watching TV, I was thinking about how programming shows us what marketers and advertisers are thinking with their messaging during particular shows. My disclaimer is that my...
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Create Content for the Person Who Sits Next to Your Clients
I interviewed Eloqua’s Joe Chernov for the most recent episode of Marketing Smarts because I wanted to know why he had hired a brand journalist and how that was working out (very well, it turns out!)....
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